Did you know that more than 80 percent of the people who use Pinterest once a week have made a purchase decision using pins they saw? You read that right because, unlike so many e-commerce brands that are fighting to cut through the stacks of competition on Facebook and Instagram, Pinterest ads are doing the high-intent traffic and actual sales work.
By 2025, Pinterest will have become an e-commerce marketing powerhouse. It is no longer merely a place where people save DIY ideas; it is a place where people plan, discover, and shop. Still not using Pinterest ads? You are leaving a lot of money on the table by missing scalable, high-intent traffic.
In this article, we are going to discuss why Pinterest is effective for e-commerce in 2025 and how to run ads on it that convert.
Pinterest Advertising Strategy That Converts Browsers Into Buyers
You should not duplicate your Facebook/TikTok advertising strategy on Pinterest. The Pinterest advertising strategy that you use must be different. Why? Pinterest is a discovery, not an interruption-based feed. It is used intently by people when people are planning to do something, acquire something, or change something about the way they live. It implies that your advertisements have a good chance of being accepted rather than missed.
The following is an optimal funnel:
- Top of Funnel: Promote lively organic pins using keywords that people can search.
- Middle of Funnel: Use paid pins to promote the best-performing content and promote product collections.
- Bottom of Funnel: Place retargeting ads to target customers who have visited your page or saved a pin.
This multistage approach will assist users in moving through stages of casual inspiration to a checkout. Add excellent graphics and target keywords, and you are on your way to success.
How to Run Pinterest Ads for Your E-commerce Store?
- Set Up A Pinterest Business Account
- Install Pinterest Tag
- Select Your Campaign Goal
- Design Eye-Captivating Ad Creatives
Employ vertical picture (ratio of 2 to 3). Use CTAs and keywords in the titles. Create contextual use of your product through lifestyle images to grab user attention.
- Budget and Schedule
When you adhere to these steps, your ads will be configured to target the users who are willing to interact and purchase.
What’s New With Pinterest Ads in 2025? Platform Updates You Need to Know
The Pinterest Ads 2025 update is filled with a lot of new functionalities that allow e-commerce brands to scale with ease:
- AI-Powered Creative Suggestions: Pinterest offers ad improvement suggestions based on previous performance.
- Shopify Integration: Sync Shopify stores in real time so pins on products can be updated in real time.
- Improved Video Pins: Autoplay video and multi-frame carousel are new formats introduced by Pinterest.
- AR Try-On Specifications: It is ideal in the fashion and beauty industries, where you can preview their products virtually.
- Advanced Analytics: Find out which pins can deliver the most lifetime value instead of last-click transactions.
These features are not only cool, but they are created so that you sell more.
Pinterest for Shopify: A Match Made for Product Discovery
Pinterest for Shopify integration is a robust feature that can enhance the visibility of e-commerce brands and maximize their sales. You can effortlessly synchronize your whole product catalogue in Shopify to Pinterest with a straightforward configuration. This makes dynamic Product Pins that refresh in real time with your product’s title, price, availability, and description. The displayed pins merge into user feeds and can be found in search results so that users see and interact with your products naturally.
Among Pinterest’s most significant benefits is the capability to automate promoted pins on your bestsellers. This guarantees maximum exposure to your best-selling items with minimum input. When coupled with Pinterest’s smart targeting and visual-first format, this integration breaks product discovery into everyday conversion. Not using Pinterest as a way to sell on Shopify means you are missing out on one of the most powerful ecommerce advertising tactics of 2025.
Pinterest Marketing vs Pinterest Ads: How to Combine Organic and Paid Growth
Pinterest marketing (organic) is usually confused with Pinterest ads (paid). Consider them as both sides of one coin.
- Pinterest Marketing is aimed at pinning good quality and SEO-optimized content on a regular basis.
- Pinterest Ads can accelerate reach, visibility, and conversions.
A combination of the two results in a compounding effect. Your paid ad performance will be fed by your branded boards, rich pins, and keyword strategy. The organic pins also bring traffic month after month, and even years, which makes Pinterest the most powerful tool to achieve prolonged development.
Pinterest Conversion Rates: How They Compare to Other Ad Platforms?
The Pinterest conversion rates on e-commerce stand at 1.5 to 3 percent, which is typically higher than that of Facebook and Instagram, in 2025.
So what makes Pinterest the winner?
- User Intent: Individuals visit Pinterest with the intent to plan and to buy.
- Reduced Ad Fatigue: There is less annoyance with adverts.
- Larger Conversion Windows: Pinners can leave your product saved and purchase it days and weeks later.
Unlike Facebook and Instagram, where the cost of adverts is becoming increasingly unaffordable, Pinterest provides a higher ROAS and more room for scaling.
Pinterest Ad Targeting Tips to Reach High-Intent Shoppers
Pinterest is all about smart targeting. You can have a good ROI by mastering Pinterest ad targeting tips.
Begin by using keyword targeting, which entails tailoring your pins with a certain search phrase (such as boho wedding decor or eco-friendly skincare). Add interest targeting to reach people who have browsed related categories. Use actalike audiences (Pinterest equivalent of lookalikes) to identify people similar to your best consumers. Furthermore, you should not miss out on website visitor retargeting to engage interested visitors who have bounced back.
In order to develop a full-funnel strategy:
- Top of funnel: Engage broad keywords and interests to attract new customers.
- Middle of the funnel: Target actual likes, and those who viewed your pins.
- Bottom of the funnel: Retarget site visitors, Cart abandoners, and previous purchasers.
Using Pinterest Product Pins to Drive Daily Conversions
Pinterest product pins will automatically fetch the price, availability, and description of your product directly from your store. They are seen effortlessly in the consumers’ feeds, yet provide important buying information that attracts attention.
But why are they effective?
- Reliability: Customers get real-time updates.
- Exposure: Pinterest ranks product pins high in the search.
- Conversion Power: They blend organic search with purchase intent.
Apply them in the paid and organic campaigns to achieve the best reach and sales.
Visual Advertising That Sells: Why Pinterest Outperforms on Creative Impact?
Pinterest is a visual advertising platform, and each of the pins is an opportunity to make somebody act. Vertical Pins (2:3 ratio), high-quality, and large-sized product images work in 2025. Insert lifestyle scenes to display products in real-life situations and highlight the features or collection using carousel Pins.
Don’t hesitate to make your text overlay as eye-catching as your copy can get, with enticing hooks like “Transform Your Space” or “Skincare That Works.” Combine these with clear calls to action such as: “Shop Now” or “Get the look”.
Design-wise, make it simple. Whitespaces allow your product to stand out and also draw the eye of a viewer to the most important content, such as CTAs or prices. Good graphics decide whether somebody scrolls or clicks. Make all the pins clear, compelling, and conversion-ready.
Pinterest Ads vs Facebook Ads: Which Platform Works Better in 2025?
Following is a breakdown of Pinterest ads vs Facebook ads:
Metrics | ||
CPC | Lower | Higher |
ROAS | Higher on average | Varies |
User Intent | High | Medium |
Competition | Lower | High |
Ad Lifespan | Weeks/Months | Days |
It can be easier to get noticed when using Pinterest advertising compared to other platforms where competition might be high. Additionally, the shelf life of pins is longer – most pins generate traffic and sales long after posting.
Facebook is amazing on the impulse buying and urgency, and Pinterest is good on the high-intent, high-planning end. Intelligent brands make use of both Pinterest for evergreen growth, Facebook for a flash sale.
E-commerce Brands Winning With Pinterest Ads: Real Campaign Examples
Here’s how ecommerce brands are scaling with Pinterest:
Home Decor Brand:
- Before: Experiencing a struggle with high CPC and low engagement on Facebook.
- Strategy: Carousel pins with detailed product capture and use of website visitor retargeting.
- After: 2.8 times ROAS and a 30 percent drop in CPC within the first month
Clean Beauty Store:
- Before: Minimal conversion rates and low reach on Instagram.
- Strategy: Product Pins in synchronization with Shopify and actual like audiences for scale.
- After: 45 percent boost in conversions and 60 percent higher engagement in just 3 weeks.
Conclusion: Why 2025 Is the Year to Take Pinterest Ads Seriously
Don’t wait to start investing in Pinterest ads with your e-commerce brand. Pinterest is no longer a might-have; now it is a must-use channel with high-intent audiences, scalable targeting, and photo-sellable visuals.
The prices are still low, the competition is less, and the tools concerning them are more powerful than ever, so test Pinterest now before prices spiral out of control or the competition will get heightened.
Want help building your Pinterest ad strategy? Let’s chat.