We're a mobile game development company, but we started life as an ad agency, and that turns out to be useful for you. The people building your game work alongside the people who'll later be paying to get it installed. So the question of how it finds players comes up from the very first sketch.
Maybe you've got a rough idea scribbled in a notes app. Or a Unity project a freelancer abandoned halfway through. Both are fine starting points. Below are the game development services we offer.
This is the whole job: design, code, art, sound, QA on actual phones and getting the thing through Apple's and Google's review. One project manager looks after it, and every week you get a new build to install and poke at. It's what most people picture when they look for a mobile game development company, and it's where nearly every project of ours begins.
Quick to build, quick to test. If the numbers on a hyper-casual idea look weak after a week or two, we'll tell you to drop it (much cheaper than finding out three months later).
Match-3, merge, word games, idle games. Casual players notice when something feels off even if they can't say what, so we spend a slightly silly amount of time on button bounce and sound timing.
Games that run in a browser and load fast. Brands use them for campaigns, and they work well as playable ads too.
Rewarded video, in-app purchases and ad mediation through AdMob or AppLovin MAX. We put ads where players will put up with them, which is fewer places than most people think.
Before you hand your whole budget to any mobile game development company, it's worth knowing if the core loop is fun. A rough playable version takes a few weeks. Investors tend to like it too.
Menus, icons, characters, store screenshots. People judge a game by its store page before they ever download it, which is why we often start there.
Got a game that's already live, maybe from another mobile game development company? We can fix the bugs, move it to another platform or put out updates to win back players who drifted off.
Something first-time founders often find out too late: finishing the game is roughly half the work. Thousands of new games go live on the app stores every week. Without a launch plan, even good ones tend to disappear.
Boost was a performance marketing agency before it was anything else. We manage more than $1M a month in ad spend across Google, Meta, TikTok and others, and most of those accounts return 10x or more. So if we're your mobile game development company, we're thinking about marketing from week one. Leaving it until the week before launch is how games get buried.
We work on your store page early and start testing ad creatives while the game's still in development. Analytics go in at this point too, so you'll know where each install came from. App Store Optimisation (ASO) sits in this stage as well.
First comes a soft launch in a smaller market, to see how real players behave. When retention and costs look right, we start user acquisition on TikTok, Meta, Google App Campaigns and ad networks like AppLovin and Unity Ads.
From here it's mostly about watching cost per install, retention and return on ad spend. Whatever's losing money gets switched off and whatever works gets more budget. We swap creatives regularly as well. Ads go stale quicker than you'd expect, sometimes within a fortnight.
Did someone else build your game? You don't have to change your mobile game development company to work with us. We'll take it on as a mobile game marketing agency only, and because we understand how games are made, we're a game user acquisition agency that can talk to your developers in their own language.
Market My Game →As a mobile game development company we've chosen to stay narrow, focusing on genres where fast testing and good marketing make the biggest difference. Trying to cover every genre is a reliable way to be mediocre at all of them. Hyper-casual and 2D casual games make up most of our work, so if you're after a hyper casual game development company or a 2D game development company that can launch the game too, we're probably a good match.
We'd be nervous hiring a mobile game development company with no track record too, so let's be upfront. Boost's game division is new. The developers in it have been making games for years, though, and the titles below are ones they worked on before joining us. Think of us as a Unity game development company first. It's the engine our team knows best.
![[Game Name 2]](https://boostagencyltd.com/wp-content/uploads/2026/10/Alien-Invasion_-Space-Shooter.png)
![[Game Name 3]](http://boostagencyltd.com/wp-content/uploads/2026/10/Colorful-Escape-Challenge-Level-Screen.png)
How often will you see progress? Ask any mobile game development company that before you sign anything. With us, you'll get a playable build every week, so you're never left wondering what's going on.
A chat about your idea, who it's for, your budget and what success looks like. We'll be honest about what we think.
FreeWe map out the core loop, levels and monetisation, then give you a fixed quote.
Week 1A rough playable build to check the idea is actually fun.
Weeks 2 to 4Art, content and features get built in weekly sprints.
Weekly sprintsTesting on real devices, followed by a small market test.
Data-ledRelease on the stores, ASO and paid user acquisition.
GrowthPlenty of studios are bigger than us, and some have shipped hundreds of games. What we offer is a smaller team where you speak to the people actually building your game, plus an in-house marketing department that most studios would need to hire separately. We're a game development company in the UK with an office in London. The rest of the team is spread across Bucharest, Islamabad and the US, so someone can usually reply outside UK hours. Already have a team and just need extra hands? You can hire game developers from us too.
When the last milestone is paid, the source code, project files and art are yours.
There's no large upfront invoice. Each payment lines up with a stage you can actually play.
A new version lands on your phone each week, so you can change direction early.
We plan ad creatives and ASO during development rather than tacking them on after launch.
Happy to sign one before you tell us anything about your idea.
If we think your idea needs work, you'll hear it from us before any money changes hands. It's how we'd want a mobile game development company to treat us.
Picking a mobile game development company is a big decision, and there's no need to rush it. Send us a few lines about your game. We'll reply with honest feedback, a suggested scope and a fixed quote, and if we don't think we're the right fit, we'll say so.
